who is your ada hero?

Who do you think of first when someone says hero?

In December, we took to the streets of Belgrade to introduce you to real heroes and present their stories through examples of giving and serving. Now it’s your turn. Show us heroes from your environment, through what they do, their hobby or character or simply through a general approach to life that inspires you.

Share your big-hearted Ada hero and his story with us.

Follow @adamallshoppingcenter and @heroesofbelgrade

Post a photo of your hero and tell us what makes him special.

Use the hashtag #KoJeTvojAdaHeroj?

If your profile is closed, send us a photo of your hero in DM and tell us what his gestures are, and we will share the post. Join the activation by sharing the post on story and inviting other noble citizens of Belgrade to introduce us to their heroes.

Every Friday we will announce two heroes of the week who will win a 10,000 rsd shopping voucher at Ada Mall. And on the first Friday in March, the hero with the most likes wins a voucher worth 150 euros for shopping in the center.

The activation lasts until March 3, 2023, and the hero has the opportunity to give the gift to those who need it most after receiving the voucher.


Let’s tell stories together! Nominate your hero and be humane!

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