The dm company drogerie markt is the largest drugstore chain in Europe, operating on the Serbian market since 2004. Today, the dm drugstore chain is present in 32 cities in Serbia, with 120 points of sale and more than 1,600 employees. Apart from being known as one of the favourite places to shop, dm is also recognised in our community for socially responsible activities, environmental principles accompanying all business segments, and also for being one of the most desirable employers in the country.
“All in a Single Place“ has been a long-running concept of dm drugstores, which are customers’ favourite stops when they are looking for products from the segments of beauty, natural cosmetics, organic food, personal hygiene, baby care and feeding range, or household maintenance products. The dm chain is one of the largest private brand suppliers on the Serbian market, and also the retail industry pioneer in when it comes to the introduction of long-term affordable prices through the “ALWAYS AFFORDABLE” concept.
The dm company also bears the title of one of the most responsible market entities and donors in Serbia, considering constant investment in the community, as well as a high level of socially responsible business operations with emphasis the environment. Through different forms of donations and well-known projects and campaigns, like Plant a Tree, Movember, Giving Friday and Humanitarian Hour during the opening or renovation of the drugstores, dm tends to motivate the community, as well as other companies and individuals to become a positive example they themselves wish to see.
With the aim of supporting sensitive categories of the population in particular, the dm chain has, for many years, been committed to healthcare, women’s empowerment and integrity, through numerous donations to women’s shelters, including the already traditional dm Women’s Race, organised by the Belgrade Marathon.
Successful environmental actions have also marked dm’s business in Serbia for almost two decades, and commitment to sustainable development is predominantly reflected in environmental awareness of the company which has become a great part of its identity. From such an orientation of dm, numerous initiatives have stemmed in the domain of environmental preservation and protection. Some on them stand out, like “Plant a Tree”, the largest reforestation project ever implemented in our region, thanks to which Serbia has become richer by as many as 500,000 seedlings.
The dm company has been among “the 20 most desirable employers in Serbia“ for several years, which was shown in the largest domestic research of this kind implemented by the specialized portal Poslovi Infostud. Competing salaries, two additional salaries in a year, “smart working“ concept of working from home, various courses, trainings and seminars, as well as free systematic health examinations are just some of the incentives provided to employees by dm.
The dm chain is driven by a corporate philosophy “They understand me here, here I shop”, which is focused on the person, be it a customer, employee, or a business partner. It makes its business decisions based on the same principles, thanks to which it occupies a recognisable place in the life of the community.